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This rapidly growing market is driven by the Baby Boomers yet; consumers in their 20s also comprise part of this segment as they seek ways to stave off the aging process.

In addition, consumers desire a feeling to follow a path of wellness, inside and out. Although cosmetic surgeries and medi-spas are also on the rise, consumers prefer noninvasive alternatives to surgery. And those who do prefer longer-lasting forms of improvement, highly effective skin care lines are necessary.

From physiology to finished product, this book is crucial to formulators working interested in growing as rapidly as this sector.

In this compilation, you will find the same expert authors who contribute to Cosmetics & Toiletries magazine. Chapters include: ingredients, intervention, testing, claim substantiation and physiology. Topics covered run the gamut, such as: naturals, new methodologies, skin lighteners, novel ingredients and age-effect inhibitors.

For those who are interested in formulating either mass-market products or prestige lines, this book is beneficial in keeping one step ahead of the game.

Authors include Suellen Bennett; Ratan K. Chaudhuri; Brigitte Closs; Zoe Diana Draelos, Alain Loiseau; MD; Howard I. Maibach, MD; P. Morganti; Lakshmi Prakash; Martin Rieger and Alain Thibodeau.

CAPF$149.00