Look Inside the Book:
Introduction
Table of Contents
Sample Pages

Fragrance sets mood. It touches our emotions, stirs our heart and captures a memory. Personal fragrance defines who we are, what we want to become, what we dream of becoming. Scent lingers in a room long after we have left.

According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market. With an increase of 7% to reach a staggering $30.7 billion, it is the third largest sector after sun and baby care.

Fragrance in Personal Care delivers a gamut of information from Formulation and Technology to Marketing and Trends and, therefore, reaches a wide audience from research scientists, chemists/formulators, marketing and sales, to business owners and fragrance entrepreneurs.

Included are chapters on naturals, fragrancing candles, aromatherapy and even a chapter on fragrancing detergent as requested by some of our readers

Topics include:

• Essential Oils and Aroma Chemicals
• Naturals and Organics
• Packaging and Branding
• Technology and Formulation
• Marketing and Trends
• Regulatory and Business
• And more!

Correction to Chapter 33, Page 296, Figure 2 in Fragrance in Emulsion Systems and Surfactant Systems by Stephen J. Herman.

This collection compiles a wealth of knowledge from well-known experts in the worlds of fragrance and formulation, marketing and packaging. Some chapters tackle controversial issues such as definitions while others offer helpful marketing statistics; still others discuss the many ingredient options for formulators and marketers to consider in product development and claim statements.
- Karen Newman, Editor in Chief, Global Cosmetic Industry (GCI) magazine.

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9781932633337$89.00